It’s simple psychology! When you install Facebook (it’s factory installed now!), notifications are turned on by default. Every time you see a notification it triggers one neuro-chemical in your brain called ‘Dopamine’ which increases your curiosity & compel you to check the notification. After, checking notification, ‘Dopamine’ releases which makes You feel good! Every like, every notification, every comment & share you get, your “Dopamine Feeling” gets a boost & you become addicted to that feeling. Now when you want to quit it, you simply find it hard.

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